12/20/2023 0 Comments My iheartradioiHeartRadio AdBuilder offers some ease and functionality to the world of radio ads, and it just might be a solution for local business owners. That’s why today, we’re going to take a look at the potential of audio ads. There are plenty of businesses that desperately need to expand their reach but haven’t had a breakthrough with digital. How do you maximize your exposure now? Those digital campaigns with tons of traffic aren’t necessarily the answer for a brick-and-mortar store trying to get their community through the door. Now, imagine you’re a marketer for a local business. What you’re asking is which platforms offer massive traffic and have strong conversion rates. That’s not available in Prime Music, so you’ll default over to an iHeartRadio station.If you ask ten marketers this question, you’ll likely get lots of similar answers: Google Ads, social media marketing, etc. Now that the boring stuff is out of the way, tell Alexa to play some Paula Abdul. If using Google or Facebook, you’ll also be asked if you want iHeartRadio to be able to post on your behalf. Click Okay, or OK, according to the system. No matter which account you select, you’ll be prompted to give access to Alexa for your account. When prompted either enter your username and password, or, if you initially setup your account with Facebook or Goolge, click on those. If you haven’t linked an account, you’ll only have the option to “Link your account now” so click there. Then, click on Music & Books and then scroll down to the listing for iHeartRadio and click on the logo. But, even if an artist or song isn’t available, you can often hook into a channel that fills the void on iHeartRadio. Royalties, contracts, etc being what they are, sometimes Amazon can’t find something you want. And not all the music you want is available on Amazon Prime. I guess they’re different groups at Amazon.
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